How To Choose A Domain Name From An SEO Perspective

Where SEO is concerned, the name of your web site is as important as many of the other SEO elements that you concentrate on.

Domain name must be related with content of your site :

Example - If your company name is ABC Company, but your business is selling Wooden Furniture, consider purchasing the domain name woodenfurniture.com, instead of ABC Company.com — ABC Company may not get you in the top of search rankings, but the very specific nature of your product probably will. And both the content of your site and your domain name will attract crawlers in the way you want. Using a domain name containing a keyword from your content usually improves your site ranking.

Domain Naming Tips :

• Keep the name as short as possible. Too many characters in a name mean increased potential for misspellings. It also means that your site address will be much harder for users to remember unless it’s something really startling.

• Avoid dashes, underscores, and other meaningless characters. If the domain name that you’re looking for is taken, don’t just add a random piece of punctuation or numerology to the name to “get close.” Instead, try to find another word that’s relevant, and possibly included in the list of keywords you’ll be using.
  

• Opt for a .com name whenever possible. There are lots of domain extensions to choose from: info, biz, us, tv, names, jobs. However, if the .com version of your chosen domain name is available, that’s always the best choice. Users tend to think in terms of .com, and any other extension will be hard for them to remember. Com names also tend to receive higher rankings in search engines than web sites using other extensions.