Showing posts with label website marketing. Show all posts
Showing posts with label website marketing. Show all posts

Thursday, May 28, 2009

Add A Copyright Notice To Your Website To Improve Its Ranking

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Copyright gives the creator of an original work exclusive right for a certain time period in relation to that work, including its publication, distribution and adaptation. Web page having copyright notice is generally ranked higher by search engines ( like google, yahoo, live etc. ) because copyright notice gives an impression to the search engines about the originality of the content.

Copyright Notice Consists Of Following Elements :-
  1. The Word " Copyright "
  2. Copyright Symbol " © "
  3. Year Of First Publication
  4. Year Of Last Publication
  5. Name Of Copyright Owner
  6. Followed By The Sentence " All Rights Reserved "
Example Of Copyright Notice :-



Where To Place Copyright Notice In Your Website ?

Copyright notice can be placed anywhere in your website but it is generally placed at the bottom ( or Footer ) of web page.

How To Update Your Copyright Notice ?

If the year of your first publication is 2007 and year of your last publication is 2008 then your copyright notice will have following years, 2007 - 2008. Now, when you publish any content in the year 2009 then change the year 2008 to 2009. Now your copyright notice will have following years , 2007 - 2009. Don't forget to update copyright notice every year.

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Monday, May 11, 2009

Introduction to SEO (Search Engine Optimization)

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What is SEO?

Search Engine Optimization or SEO is a technique of manipulating the pages of your website to be easily accessible by search engine spiders so they can be easily crawled and indexed.

What are search engine spiders?

A spider is a robot that search engines use to search billions of web pages. A page is indexed by the search engines only when it is crawled by the search engine spiders.

What is website ranking?

Website ranking means the position where the pages of your websites are placed by the search engines. Whenever a topic is typed in search engine for search, the search engine will immediately search all the pages it has indexed about and present you with ones that match your topic. The indexed pages are ranked according to the relevance, so that the most relevant ones come first.

What are the benefits of SEO?

SEO drives traffic to your websites from search engines by bringing your website to the notice of prospective customers. SEO is the most effective website marketing tool.

" A website without SEO is just like a shop without salesperson. "

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